There is a change coming to the way YouTube Shorts views are counted. Creators can rejoice that YouTube has provided a solution that levels the playing field when it comes to view counts on other platforms like TikTok and Meta.

YouTube Shorts views are now split into engaged views and impressions. Great news for creators—YouTube is leveling the playing field when it comes to comparing views against TikTok and Meta!

This change introduces a much-needed layer of transparency, particularly for YouTube Shorts, aligning its analytics more closely with the standards of other short-form video platforms like TikTok or Instagram Reels. For creators, this isn’t just a minor tweak—it’s a powerful tool that could significantly impact how you present your value to potential brand partners.

This update promises to level the playing field, giving you a sharper edge in discussions with brands looking to tap into your influence.

YouTube’s ability to split Engaged vs. "impression" views shows just how advanced the YouTube infrastructure is— while the other platforms lag behind.

Trust YouTube; brands will undervalue you and your content because they don’t understand.

More food for thought: Why do you think the other platforms count views differently in the first place?

Transcript:
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As a YouTube content creator you need to 
understand why YouTube is changing the way

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that shorts views are counted. Number one, believe 
it or not brands totally do not understand that

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shorts views and views on Facebook and views 
on Instagram and views on TikTok are counted

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differently I know you think "Oh anybody who's 
been around knows it." No they they don't know

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they don't know YouTube like we do they don't 
understand how robust YouTube is and the fact

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that they're even able to break these two counts 
down and separate engage views from impression

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views or whatever you want to call them that 
just goes to show how sophisticated YouTube is

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and how far behind the other platforms are when 
it comes to your statistics so give YouTube a

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break trust me because what's the alternative 
you have these brands that don't realize that

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view counts are not the same across all platforms 
and they think that your YouTube content is not as

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valuable as the content on other platforms and 
that's just wrong so this is your PSA to sort

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of and change your mindset 
and as always stay beautiful

You can learn more about this change in this video: Update to How Shorts Views are Counted on YouTube
https://www.youtube.com/watch?v=-QM6O4yPfrI

And keep up with all things YouTube, be sure to subscribe to the Creator Insider Channel